Hiring for Digital Marketing Specialist

On-Page SEO

● Monitor and maintenance of the website’s monthly performance and ensuring that SEO efforts are met.
● Organic and paid traffic daily and look for sudden spikes and dips. Which pages that are performing best
(traffic, conversions)
● Content: Keyword Mapping
● Assign or map keywords to individual webpages to help strategize which pages need to be better optimized
● Perform Keyword Research
● Provide a monthly list of new keywords that have performed well in clicks/conversions in PPC but that we
have not been targeting for organic
● Provide a monthly list of new keywords that we have not been targeting in paid or organic and that should be
tested in PPC for performance.
● Conduct website structure analysis, page structure & internal linking structure. implement Siloing strategy for
new website designs
● Provide detailed SEO recommendation report every 2 months.
● Conduct Complete Site Audit quarterly. Monitor and fix site errors detected by Audit.
● Provide conversion analysis report of Organic and Paid campaigns quarterly.
● Unbounce design for landing pages
● How to program certain UX concepts using javascript/custom html

Off-Page SEO
● Link Building
● Help find relevant sites and their contact info that would appreciate linking to our content.
● Deliver 10 industry relevant links per month
● Research for blog post topic
● Find relevant resources/fact finding for specific topics (that I will provide) within health compliance from
authoritative sitess
● Find HOT NEWS in our industry ‘EXCLUSIONSCREENING’related.
● Set up monthly newsletter with content

PPC
● Suggest how to optimize existing Adwords campaigns.
● Suggest how to optimize existing Bing campaigns.

-Makati Area
-Dayshift
-Php 55,000 to Php 75,000 salary package